In 1996 the TUNA BAY website was created as the first private online club for the Surf League of Surfing Professionals, now named the World Surf League.  In 2010 the O'ahu North Shore surfing scene was running short of affordable housing for the ever growing number of non-sponsored surfing athletes, who needed a reasonably priced place to stay while competing in The Vans Triple Crown Of Surfing event in November and December. This is when Tuna Bay became the agent for finding afforable rent and leased housing, along with certified Bed & Breakfast lodging on the north shore and then eventually expanding throughout the islands of Maui, Lanai, Molokai and Kauai.

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